How it works


Inside of a tech store showing different laptops

Active Instore makes it simple.

1. Simple and Clear Fee Structure

Includes all Music and Messaging Content

Includes technical supply and support

Covers all 'OneMusic' license fees.

2. Your brand is the starting point

We'll find out about your brand: the mood and feel you require.

Tailor the format to your specific needs.

We have crafted instore, and commercial FM, radio brands for over 30-years and we know how to precision target to your consumer.

3. Music Playlist designed for your brand

We tailor the music playlist to your brand and your target consumer.

Whether your target skews female, male, younger, adult; or a broad target of pretty much anyone, we know how to craft the playlist effectively.

Playlist is continually updated to ensure variety for customers and staff.

4. Instore Ads for your brand

An engaged audience is a buying audience. Audio messaging can create positive in-store and on-hold experiences by engaging your customers. Don’t miss the opportunity to drive sales and build brand loyalty with our Audio Messaging Solutions.

We develop, to your criteria, branding and 'call to action' messages.

We insert seasonal or sale-based messaging as needed.

Professionally produced through our Loud Zebra studio facility.

5. Installation

We provide our 'state of the art' playout unit for you

Connect to your speakers and internet connection

Your store will be playing those sweet tunes in about 60 seconds!


You have questions, we have answers.

Need help?
Can I have ads for my brand within the music?

Yes, and we encourage this. Typically we do this at company or master franchisor level to ensure consistency and economies of scale. It sounds great, and it's a great way to influence your consumers whilst they are the point of purchase.

We love to do topical imaging around Christmas, footy finals, Easter to reflect what your customers are thinking about. Messaging can be updated within 24 hours, even faster if there is an urgency.

Our production partner Loud Zebra is the best in the business.

How many songs do you play, will there be repeats?

We believe that when it comes to an instore music solution, you have two groups to consider.

Clearly the music needs to be familiar, enjoyable, and on brand for the customers who are browsing - whether they are there for 5-minutes or 50-minutes. But also for your staff who are likely to hear the music for hours all day.

We ensure the music is great for both groups, and that we update it often so your staff are always hearing different tracks in the mix.

Why not just use Spotify or Apple Music?

The short answer is that you can.

The longer answer is that you will still need to pay OneMusic license fees, and these platforms are music suppliers only, they do not have the capacity to insert your ads within the music.

And if you're on their free tier, you will hear ads from other companies - just not yours.

Why wouldn't I play a local radio station?

Again, you can.

You will still need to pay OneMusic license fees, and you will need to be comfortable with lots of long talk breaks, ad breaks that can typically run 5-6 minutes long, and depending on the category that your business is in, you may hear ads for your competitors.

Depending on the format of the station, if it is one of the 'hit focused' stations, you are likely to hear some songs every 3-4 hours.

We don't do this, not so much for your customers who obviously won't be instore for 3-4 hours, but for your staff who are likely to be there all day with the music playing,  and it doesn't matter how much you love the new Taylor Swift song, repetition of that nature just isn't fun for anyone.

What is Music Licensing?

All retail outlets, clubs, bars - pretty much anywhere where you play music, aside from at home - require a license from OneMusic, who represent ARIA, PPCA and APRA/AMCOS). They are the organisations who collect fees for, and pay fees to, artists for their music to be used.

License costs vary depending on what you're playing, whether it's a Radio Station, Spotify, iPod, or a curated service like Active Instore. And they are influenced by your floor space. The larger the higher the fee.

It can be difficult to navigate, however Active Instore are experts in this space and have excellent relationships with OneMusic. We can assist by advising you on the best approach, or by taking care of it on your behalf.

Got a question? Whether you're looking at Active Instore or not, we'd be happy to steer you in the right direction.

Do I need an Internet connection?

Yes, ideally you do. We update our music and messaging content daily and deliver it overnight during your downtime via a standard internet connection. It uses minimal bandwidth and will not impact your download limits.

Do I need speakers in my store to use Active Instore?

Yes you will. We have assisted sites with internal speakers, portable speakers, Sonos speakers, and others. We'd be happy to give you a steer on how to do this if you're unsure.

How are the messages produced, do I need to write them?

Our creative writers and production specialists take care of this. We’ll assist in scripting to your key points, we'll voice, record and load the messages into the system for playback. You choose the voice you prefer - male, female, older, younger - and the tone you'd like. Or, we can choose for you based on your brand requirements.

Simply put, we do it all. Our professional production studio Loud Zebra handle all of our ad requirements.

Will this require a lot of my time?

Nope. Our systems are designed to be plug & play, so you can focus more on your business! In most cases, the setup takes 5-minutes (and it's incredibly easy).

Once our unit is playing, you never need to touch it again, it just plays. It's kind of like the old energiser bunny!

How much does it cost?

Very reasonable question. Give us a call or email us to discuss. We like to be transparent about our costs, OneMusic costs, and what the bottom line figure is for you.

We will ensure you get the right advice to make an informed decision. If that means you come with Active Instore, brilliant. If another option is more suited for your needs, we'll tell you that.

What about Tech Support?

Good question. You can call us 7-days a week and we'll answer. If our unit has, for whatever reason, decided to stop working we will send you a replacement unit within 24-hours at our cost.

Archie, your dog on the site is too cute. Can I adopt him?

Well if he continues to over-order on Schmacko's you're a outside chance, but generally speaking we couldn't possibly let him go.

We keep it simple.

plug & play tech

on-brand music updated daily

only ads for your brand