The Directors of Active Instore have capital city commercial radio station experience in programming, on-air broadcasting, research, production, promotions and marketing.

We are experts in listener/consumer profiling, and know how to construct an entertaining and on-brand music format, with appropriate branding and tactical messaging designed to increase customer engagement, and basket-size in your outlets.

Daryl Missen

Daryl MissenDaryl has over 25 years experience as a distinguished and awarded media professional, with local and international experience in building branding and commercials for media organisations and retail brands, in radio, television and online.

Daryl has worked with companies such as SCA (FoxFM/2DayFM/B105), ARN (KISS FM/GOLDFM), Fairfax Media, Foxtel and Network Ten, as well as at agency level.

Dan Bradley

Dan BradleyDan Bradley is Founder and Executive Director of Kaizen Media; an internationally focused music, media and management company. Kaizen Media are joint venture partners in Active Instore.

Through Kaizen Media, Dan consults to radio networks in 3 countries. Prior to this he was a senior national programmer with the Nova FM network; and one of the two founding programming strategists of that network. Dan has also programmed with the Southern Cross Austereo network (Triple M & Fox FM).

Dan also spent a period of time as Chief Brand Director for Retail Zoo; the parent company of Boost Juice, Salsa’s Fresh Mex Grill, and Cibo Espresso. This role led brand strategy across the 3 franchised brands, and oversaw the marketing function and budget for each.

Inside busy shopping centre
  • We have our own production studios and the capacity to build branding, or call-to-action messages, to play across your network
  • Programmed to play the style of music or messages you want at particular times of the day.
  • An easy solution for ONE STORE … or many more
  • Our music playlists are targeted, yet broad, to ensure your staff do not hear the same songs over and over.


archie-officeArchie, fondly referred to as Arch Nemesis, is Active Instore’s “director of leisure activities”.

He also provides the creative inspiration when we’re working on your messaging, and lives in hope that one day the song ‘who let the dogs out’ will make it onto one of our partners branded radio station playlists.

It hasn’t happened yet.


It is surprisingly easy for you to have your own branded instore radio station.
Contact Active Instore today for more information.